Starbucks VIA
  • Starbucks

    Seattle, Washington
  • Italian Roast VIA Instant Coffee

Roast: NA Review Date: March 2011
Origin: Not disclosed. Composed entirely of coffees of the Arabica species. Price: $7.99/0.93 oz. instant

Blind Assessment: Smoky, faintly rubbery aroma with hints of a sensation we are calling salt meat. Flat, bitterish acidity. Lean, rather astringent mouthfeel. In the cup some dark chocolate makes an appearance, together with a burned board sensation that shows more energy than it did in the aroma. More burned board and salt meat in the finish.

Notes: An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams (one packet) per serving, this product costs approximately one dollar per serving. Consists mainly of spray-dried instant coffee with the addition of very finely, “micro” ground roast coffee. We cupped a Starbucks whole-bean Italian Roast blend purchased at the same supermarket from which we purchased the VIA instant version and rated it 80. Visit for more information. Visit for more information.

Who Should Drink It: Coffee drinkers who enjoy the pungent, robust richness of dark roasts will not find that sensation here. Inert, thin and unattractive.


Coffee, more so than wine, is a continually changing product. Recent reviews, whether written by Coffee Review or readers, are most likely to reflect current versions of a given coffee.