Starbucks VIA
68
  • Starbucks

    Seattle, Washington
  • Italian Roast VIA Instant Coffee

Roast: NA Review Date: March 2011
Origin: Not disclosed. Composed entirely of coffees of the Arabica species. Price: $7.99/0.93 oz. instant
 

Blind Assessment: Smoky, faintly rubbery aroma with hints of a sensation we are calling salt meat. Flat, bitterish acidity. Lean, rather astringent mouthfeel. In the cup some dark chocolate makes an appearance, together with a burned board sensation that shows more energy than it did in the aroma. More burned board and salt meat in the finish.

Notes: An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams (one packet) per serving, this product costs approximately one dollar per serving. Consists mainly of spray-dried instant coffee with the addition of very finely, “micro” ground roast coffee. We cupped a Starbucks whole-bean Italian Roast blend purchased at the same supermarket from which we purchased the VIA instant version and rated it 80. Visit www.starbucks.com for more information. Visit http://www.starbucks.com for more information.

Who Should Drink It: Coffee drinkers who enjoy the pungent, robust richness of dark roasts will not find that sensation here. Inert, thin and unattractive.

AROMA:2
ACIDITY:3
BODY:6
FLAVOR:4
AFTERTASTE:3
AGTRON:0/0


Coffee, more so than wine, is a continually changing product. Recent reviews, whether written by Coffee Review or readers, are most likely to reflect current versions of a given coffee.