Roasters frequently ask us how to get the most out of their reviews and advertising at Coffee Review. In response, we created our Advertisers Guide to help companies take advantage of proven strategies and best practices that we’ve learned over the years. However, the next question we receive is often “But, what would YOU do?”
Of course, every company has different needs, desired outcomes, and budgets. That said, after years of listening to advertisers, tracking results, and seeing what works best for many companies, we’ve come up with two “What We Would Do” campaign packages that maximize results and value.
No. 1 | Editorial Package | $1,995 per Year
Our Editorial Package is specifically designed for roasters that can routinely produce coffees that score 90 points or more, seek to differentiate their coffees with objective reviews, value well-earned recognition from Coffee Review, and want SEO and social media support, but don’t need an ad banner campaign targeted at the North American consumer market. This package can also be attractive to roasters outside the United States that are not actively marketing to coffee lovers in the U.S. market.
The 12-month campaign includes:
- Reviews | 4 commissioned reviews over the next 12 months
- Clicks and Orders | Company logo and links in all of your reviews
- Wide Exposure | Available to as many as one million coffee lovers each year
- Social Media | Posts to over 100,000 followers when reviews are published
- More Reviews | Additional reviews at only $250 per sample
- Save on Advertising | Receive 20% off banner ads
The cost of the Editorial Package would exceed $3,500 if the services and benefits were purchased separately. It’s a great value at just $1,995 per year.
No. 2 | Comprehensive Marketing Package | $595 per Month
Our Comprehensive Marketing Package includes all the benefits of the Editorial Package but, as the name suggests, brings to bear all of Coffee Review’s powerful marketing tools to help advertisers maximize brand awareness, click-throughs, orders, and revenue.
This comprehensive 12-month campaign package includes:
- Reviews | Four commissioned reviews during your 12-month campaign
- Shared Banner | 300×250 banner ad for duration of 12-month campaign
- Dedicated Banner | Dedicated 300×250 banner ad for one month
- Newsletter Banners | 4 email newsletter 300×250 banners to 65,000 recipients
- Sponsored Email | One sponsored “you write it” email to 65,000 recipients
- Company Profile | On the Coffee Review advertisers page
- Traffic and SEO | Your company logo and links in all of your reviews
- Social Media | Posts to over 100,000 followers when reviews are published
- Discounted Banners | 50% off all additional banner ad placements
- More Reviews | Additional reviews at only $200 per sample
The cost of this 12-month campaign package would exceed $12,000 per year ($1,000 per month) if the services and benefits were purchased separately. It’s a great value at just $595 per month. Available for $495 per month without reviews.
As a reminder, please be aware that we cup samples of commissioned reviews on a blind basis and there is no guarantee that that reviews or scores will be favorable. To learn more about commissioning reviews, visit Getting Coffees Reviewed and Quoting Reviews.
For more information or to take advantage of one of these discounted campaign packages, please email Ron Walters at ron @ coffeereview.com.
