Starbucks VIA
  • Starbucks

    Seattle, Washington
  • Colombia VIA Instant Coffee

Roast: NA Review Date: March 2011
Origin: Colombia. All coffee of the Arabica species. Price: $7.99/0.94 oz. instant

Blind Assessment: In the aroma faint but complex suggestions of butter, nut, fruit and dark chocolate peer out from under a burned or steamed wood sensation. Acidity is bitterish with some hints of tart sweetness. The body is full in weight, slightly leanish in mouthfeel. The burned or steam-scorched wood sensation dominates in the cup, sitting on continued, potentially pleasing hints of fruit and dark chocolate. Clean short finish: sweet, rich, simple, but a mildly astringent version of the scorched wood note reasserts itself in the long.

Notes: An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams (one packet) per serving, this product costs approximately one dollar per serving. Consists mainly of spray-dried instant coffee with the addition of very finely, “micro” ground roast coffee. We cupped a Starbucks whole bean 100% Colombia purchased at the same supermarket from which we purchased the VIA instant version and rated it 84. Visit for more information. Visit for more information.

Who Should Drink It: A good coffee betrayed by the instant process.


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