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84

Peet's Coffee & Tea (Costco)

Major Dickason’s Blend

Roaster Location: Berkeley, California
Coffee Origin: Not disclosed.
Roast Level: Dark
Agtron: 37/41
Est. Price: $17.60/32 ounces
Review Date: November 2012
Aroma: 7
Body: 7
Flavor: 7
Aftertaste: 6

Blind Assessment

Richly scorched wood dominates in aroma and cup, with hints of backgrounded chocolate, sweet earth and, faintly, lemon and cardamom-like spice. Acidity is entirely folded into an intense roasty pungency. Light-bodied, lean mouthfeel though with some smoothness. Roast-toned chocolate in the short finish fades to simple drying sweetness in the long.

Notes

Purchased in whole-bean format at Costco in San Leandro, California for an equivalent of $8.75 per pound. Legend has it that this blend was named after Key Dickason, a retired army officer and a regular customer of the late Alfred Peet, the company founder and one of American specialty coffee's pioneers. Peet's is now a privately owned corporation under the John A. Benckiser Investment group, that so far has managed to maintain its essential identity during a slow, careful expansion from its intensely loyalist base in the San Francisco Bay area. Peet's signature, very dark "deep" roast is often imitated but less often duplicated. Visit www.peets.com or call 800-999-2132 for more information.

Who Should Drink It

Peetniks and other dark-roast lovers on a budget.

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This review originally appeared in the November, 2012 tasting report: Big Box Value Coffees

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About the Author: Kenneth Davids

Kenneth Davids is editor, chief writer and co-founder of Coffee Review. His latest book, 21st Century Coffee: A Guide is an unprecedentedly thorough survey of specialty coffee in all of its aspects, authoritative yet engaging. He has been involved with coffee since the early 1970s and has published three earlier books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies in five editions.

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