Blind Assessment: A lucidly pure, deeply sweet coffee. In aroma and cup lavish floral notes and gently tart coffee fruit complicate molasses and honey tones that sail with gentle voluptuousness into a long finish.

Notes: Their tendency to high-toned floral and citrus sweetness has made the wet-processed coffees of the Yirgacheffe region, a lush range of hills in southern Ethiopia, among the world's most distinctive. This very pure, perfectly processed Yirgacheffe is certified organically grown and certified Fair Trade, meaning it was purchased from small-holding farmers at a "fair" or economically sustainable price. JBC Coffee Roasters (formerly Johnson Brothers Coffee) is a distinguished small-batch roasting company. Visit www.jbccoffeeroasters.com or call 608-256-5282 for more information.

Who Should Drink It: Hedonistic social idealists.