Blind Assessment: Richly and lavishly pungent. Blackberry, black currant, dark chocolate, musky flowers in aroma and cup. Low-toned but vibrant acidity; lightly syrupy, lively mouthfeel. Distinct dark chocolate and berry notes carry into a long, clean, sweet-toned finish.

Notes: Levelup Coffee is a relatively new international coffee production company that produces mid-sized lots of green coffees with consistent and distinctive cup profiles. It is the creation of the team that developed Ninety Plus, the admired Panama- and Ethiopia-based producer of small-lot, high-end coffees. This particular Levelup Coffee is a dry-processed or "natural" Ethiopia coffee, meaning the beans were dried inside the fruit rather than after the fruit has been removed, as is the case with wet-processed or "washed" coffees. Horsham Coffee Roaster is dedicated to supplying premium, ethically traded, freshly roasted coffee. Worldwide shipping of this and other fine UK coffees is available through The Coffee Roasters at thecoffeeroasters.co.uk. Visit www.horshamcoffeeroaster.com or call +44 7828 786443 for more information.

Who Should Drink It: A fine example of the latest style of dried-in-the-fruit or natural coffees, in which the fruit notes are pungently crisp rather than lushly fermenty.