77	Eight O'Clock Coffee (Walmart) Montvale, New Jersey 100% Colombian Roast: Medium Review Date: November 2012 Origin: Colombia Price: $4.73/11 ounces

Blind Assessment: Decent structure: tartly brisk, though bitterish acidity, light but silky mouthfeel. Aroma and flavor are muted and mildly unpleasant, however: Faint, faded cedar, overripe fruit that with imagination hints at chocolate. The fruit turns sourish in the finish.

Notes: Purchased in whole bean format at Walmart in San Leandro, California at an equivalent of $7.24 per pound. Eight O'Clock coffee originated with the A&P supermarket chain in 1919, and is one of America's most long-lived and traditional coffee brands, offering whole-bean, all-Arabica coffee in retro-looking bags at prices that come close to competing with cheap, Robusta-heavy canned blends. In 2005 Eight O'Clock was acquired by Tata Coffee, a vertically integrated Indian coffee growing, exporting, roasting and retailing company. Visit www.eightoclock.com or call 800-299-2739 for more information.

Who Should Drink It: We’ve tasted this brand and this coffee when it was considerably better. Maybe you’ll get lucky with yours.

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