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84

Member's Mark (Sam's Club)

Premium Ground Coffee Fair Trade Certified

Roaster Location: Bentonville, Arkansas
Coffee Origin: Not disclosed.
Roast Level: Very Dark
Agtron: 0/60
Review Date: January 2008
Aroma: 7
Acidity: 7
Body: 8
Flavor: 7
Aftertaste: 7

Blind Assessment

Softly bittersweet with molasses and woody nut notes that with imagination could suggest chocolate. Silky to syrupy mouthfeel and a simple, woody but rich finish without distracting astringency. The woody flatness intensifies a bit as the cup cools and the aromatics fade, but still a remarkably balanced and satisfying blend at a remarkably low price.

Notes

This coffee is Fair Trade certified, meaning it was purchased from small-holding farmers at a "fair" or economically sustainable price. At Sam's Club in Northern California, $6.88 per 39-ounce can ground, or 18 cents per ounce. Sam's Club is a membership-only retailer and wholesaler with more than 580 locations in the United States, over 100 abroad and a robust web presence. Visit www.samsclub.com for more information.

Who Should Drink It

An everybody-wins coffee, with growers benefiting from the minimum Fair-Trade price and penny-conscious consumers from a decent if simple coffee at an extremely low retail price.

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This review originally appeared in the January, 2008 tasting report: Big Bags from the Big Boxes: Value All-Arabicas from the Discount Chains

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About the Author: Kenneth Davids

Kenneth Davids is editor, chief writer and co-founder of Coffee Review. His latest book, 21st Century Coffee: A Guide is an unprecedentedly thorough survey of specialty coffee in all of its aspects, authoritative yet engaging. He has been involved with coffee since the early 1970s and has published three earlier books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies in five editions.

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