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Lavazza

Premium Drip Coffee

Location: Turin, Italy

Origin: Not disclosed.

Roast: Light

Est. Price: $7.29/10 ounces

Review Date: November 2011

Agtron: 0/91

Aroma: 5

Acidity: 4

Body: 6

Flavor: 3

Aftertaste: 5

Blind Assessment:

Astoundingly under-roasted and woody. Sweet-toned wood, peanut, perhaps a hint of flowers in the aroma. In the cup nothing but salty, bitterly sour wood and peanut skins (the skins, not the nuts). Somewhere amid all of that a tiny hint of flowers shimmers on. Plumps up just a bit in the finish, though the salty-sour sensations continue to dominate.

Notes:

Sold roasted and ground in a 10-ounce can; 63 cents per ounce. Lavazza is one of the world’s leading suppliers of espresso coffees. Composed of 100% Arabica coffees. This is a drip blend designed for the American market, but, like all of Lavazza’s coffees, it is roasted and packed in Italy. Visit www.lavazza.com for more information.

Who Should Drink It: For the curious, an object lesson in how bad a coffee can get if it fails to be developed in the roast. Could perhaps be seen as a botched exercise in anti-Starbuckism, a coffee as raw and woody as many Starbucks coffees are close to burned.


This review originally appeared in the November, 2011 tasting report: Don't Give Up Your Grinder: Pre-Ground Supermarket Coffees

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