|Roaster Location:||Boulder, Colorado|
|Coffee Origin:||Cajamarca growing region, Peru.|
|Est. Price:||$12.99/12 oz.|
|Review Date:||June 2010|
Blind Assessment: Soft, rather simple but pleasing aroma: hints of cherryish fruit and milk chocolate. Gently balanced acidity and lightly syrupy mouthfeel in a very sweet-toned cup with continued suggestions of cherry-toned chocolate. Some chocolate persists in a clean, straightforward finish.
Notes: Certified organically grown by the Cenfrocafe Cooperative. Although a logo for "FairTradeProof.org" appears on the label of the attractive 12-ounce valve-topped can, the absence of the trademarked Fair Trade seal indicates this coffee is not certified by TransFair USA, the sole American certifier for the Fair Trade Labeling Organizations International (FLO). Conscious Coffee is, however, affiliated with the buyers' group Cooperative Coffees as well as the Fair Trade Federation, a membership (rather than certifying) organization devoted to "providing fair wages and good employment opportunities to economically disadvantaged artisans and farmers worldwide." Conscious Coffee is a wholesale roasting company focused on organic single origin coffees and direct trade relationships with growers. It is committed to low impact business practices and "supporting communities, not commodities." Visit www.consciouscoffees.com or call 800-365-8616 for more information.
Who Should Drink It: Gentle, comfortable cup with organic certification and a reassuring socio-economic message.
This review originally appeared in the June, 2010 tasting report: Along the Andes: Coffees of Ecuador, Bolivia and Peru