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93

Conscious Coffee

Organic Guatemala

Roaster Location: Boulder, Colorado
Coffee Origin: Huehuetenango growing region, Guatemala.
Roast Level: Medium
Agtron: 47/60
Est. Price: $12.00/12 oz.
Review Date: October 2010
Aroma: 8
Acidity: 9
Body: 8
Flavor: 9
Aftertaste: 9

Blind Assessment

Deep and rich, with a pungent dark chocolate and nut complex dominating aroma and flavor. The acidity is particularly complex and pleasing: fluent, buoyant, delicately bright but rich. A pronounced bittersweet, chocolate-infused, fruit-like character lingers deeply into the finish.

Notes

Certified organically grown by the Rio Azul Cooperative. Although a logo for "FairTradeProof.org" appears on the label of the attractive 12-ounce valve-topped can, the absence of the trademarked Fair Trade seal indicates this coffee is not certified by TransFair USA, the sole American certifier for the Fair Trade Labeling Organizations International (FLO). Conscious Coffee is, however, affiliated with the buyers' group Cooperative Coffees as well as the Fair Trade Federation, a membership (rather than certifying) organization devoted to "providing fair wages and good employment opportunities to economically disadvantaged artisans and farmers worldwide." Conscious Coffee is a wholesale roasting company focused on organic single-origin coffees and direct trade relationships with growers. It is committed to low impact business practices and "supporting communities, not commodities." Visit www.consciouscoffees.com or call 800-365-8616 for more information.

Who Should Drink It

Who shouldn’t? As intense and complex as it is balanced and inviting.

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This review originally appeared in the October, 2010 tasting report: Quiet Distinction: Coffees of Guatemala

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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