Simon Hsieh's Aroma Roast Coffees

Natural Brazil “Hat Magic” Phoenix Special

Location: Taoyuan City, Taiwan

Origin: Minas Gerais, Brazil

Roast: Medium

Est. Price: NT $1000/16 ounces

Review Date: December 2016

Agtron: 46/60

Aroma: 9

Body: 9

Flavor: 9

Aftertaste: 8

With Milk: 8

Blind Assessment:

Evaluated as espresso. Rich, deep, roundly spicy. A particularly aromatic cedar plus caramel, almond butter, peach, rose-like flowers in aroma and small cup. Full, velvety mouthfeel. Flavor consolidates around a cedar-toned chocolate in a resonant finish. Crisp and delicate in three parts milk: continued cedar and chocolate.


A classic example of a fine Brazil dry-processed or “natural” coffee, meaning the beans were dried inside the fruit rather than after the fruit has been removed, as is the case with wet-processed or “washed” coffees. In addition to his retail roasting operation, Aroma Roast Coffees, Simon Hsieh also operates Soaring Phoenix Trading, a business focused on purpose-built commercial espresso blends and high quality single-origin coffees. Visit www.facebook.com/4ArtsZeroDefectCoffees or call 886-0983-749876 for more information.

The Bottom Line: A particularly deep, balanced straight shot, accessible, satisfying, resonant.

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