Blind Assessment: Delicate, high-toned, brightly acidy but sweet. The acidity turns a touch bitter in the fruit-toned finish but softens as the cup cools.

Notes: Greenwell Farms is one of the oldest coffee farms and mills in Kona, still owned and operated on a direct, daily basis by Tommy Greenwell, a direct descendent of the founders. Greenwell Estate Private Reserve designates coffee grown on the Greenwell farm itself. Other Greenwell coffees are milled by Greenwell but grown on a variety of other Kona farms. Visit www.greenwellfarms.com or call 1-888-592-5662 for more info.

Who Should Drink It: Lovers of the Kona variant of the classic medium-roasted, freshly American breakfast cup.