Blind Assessment: Big, pungent, flame-born phenols boldly emerge in the dry fragrance. In the hot aroma, lush and mouth-watering double chocolate cake. A dense and chewy coffee with an elegant, silky velvet finish - surprisingly sweet for a coffee pushed to its limits during the roast. (Lindsey Bolger)

Notes: All of the constituents of this blend are certified Fair Trade, meaning small-holding farmers have been paid a "fair" or economically sustainable price for these coffees. If coffee traces its origins to Ethiopia, dark roasting in the United States traces its origins to Peet's. By manipulating temperature and airflow (what Peet's roast master John Weaver calls "the Peet"s 'special sauce'"), Peet's achieves its trade-marked "deep roast" and a pungent, cling-to-your-palate roasted flavor like almost no other. Visit www.peets.com or call 800-999-2132 for more information.

Who Should Drink It: Wearers of both Birkenstocks and penny loafers. A dark-roasted coffee with bi-coastal appeal.