Blind Assessment: The intentions of this blend announce themselves in the nose with extremely roasty, explicitly burned notes. In the cup the charred tones fade, giving way to a rather neutral woodiness with sweet undertones that suggest pungent spice.

Notes: Sold roasted and ground in a 10-ounce valve bag; 75 cents per ounce. This coffee is one element in a vigorous effort by Nestlé to capture a piece of the specialty coffee market with hybrid products aimed at various specialty market segments. "Moods change. We make coffees to suit them all," reads the package. Judging by the "cool" word and the aggressively dark roast style, this particular coffee must be aimed at those in a youthful mood who equate dark-roasted coffee with sophistication or intensity. Call 1-800-637-8531 for more info.

Who Should Drink It: I suspect most dark-roast lovers will be disappointed by this coffee. Rather than the rich, pungent bittersweetness of classic dark roasts we get a cup dominated by faintly nuanced burned cellulose.