Blind Assessment

In the aroma faint but complex suggestions of butter, nut, fruit and dark chocolate peer out from under a burned or steamed wood sensation. Acidity is bitterish with some hints of tart sweetness. The body is full in weight, slightly leanish in mouthfeel. The burned or steam-scorched wood sensation dominates in the cup, sitting on continued, potentially pleasing hints of fruit and dark chocolate. Clean short finish: sweet, rich, simple, but a mildly astringent version of the scorched wood note reasserts itself in the long.

Notes

An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams (one packet) per serving, this product costs approximately one dollar per serving. Consists mainly of spray-dried instant coffee with the addition of very finely, “micro” ground roast coffee. We cupped a Starbucks whole bean 100% Colombia purchased at the same supermarket from which we purchased the VIA instant version and rated it 84. Visit www.starbucks.com for more information. Visit www.starbucks.com for more information.

Who Should Drink It

A good coffee betrayed by the instant process.

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