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86

Safeway Select

Colombia Medium Roast

Roaster Location: Pleasanton, California
Coffee Origin: Colombia.
Roast Level: Medium
Agtron: 56/64
Review Date: October 2008
Aroma: 7
Acidity: 7
Body: 8
Flavor: 7
Aftertaste: 7

Blind Assessment

Deep-toned, simple aroma with fir and molasses notes. In the cup low-toned acidity, syrupy mouthfeel, continued fir and molasses notes, caramel, and perhaps a slight fruity tartness suggesting dry berry or tamarind. Sweet, simple, rich finish.

Notes

Available whole-bean in bulk at many Safeway supermarkets. In early October 2008 on sale for $7.99 per pound; normally $10.64 per pound. Safeway is the third-largest supermarket chain in the United States, with nearly 1,800 stores in western and central United States and western Canada. Visit www.safeway.com for more information.

Who Should Drink It

A straightforward coffee for those who prefer body and richness to brightness and complexity. Given the volume and anonymity of coffee needed to fill the bins of this proprietary brand, however, some variation on the profile described here should be expected.

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This review originally appeared in the October, 2008 tasting report: The Budget Aficionado: Top Value Single-Origin Coffees

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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