Blind Assessment: About half of a classic American breakfast cup. The acidy brightness, gently complicated by a touch of nut-toned sweetness, is there. Nevertheless, shallow in dimension and limited in range, with a hint of musty, grainy robusta lurking not very far beneath the traditional brightness.

Notes: Sold roasted and ground in a 13-ounce can; 31 cents per ounce. In light of the packaging and promotional acrobatics performed by many of the newer coffee offerings on the supermarket shelves, the classic design of the can and the simplicity of the name - "Coffee" - is endearing.Call 1-888-246-2598 for more info.

Who Should Drink It: People who love the classic red can but aren't too fussy about the classic cup.