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73

Nescafé

Classic Instant Coffee

Roaster Location: Glendale, California
Coffee Origin: Not disclosed. Contains coffee of the Robusta species.
Roast Level: NA
Agtron: 0/0
Est. Price: $9.45/8 oz. instant
Review Date: March 2011
Aroma: 5
Acidity: 4
Body: 6
Flavor: 3
Aftertaste: 5

Blind Assessment

In the aroma a rather cloyingly sweet nut sensation complicated by a brisker cocoa. The acidy sensation is flat, barely there, but at least not excessively bitter. Smooth though leanish mouthfeel. Sweet and neutral in the cup; tastes more like malted, toasted grain than coffee, though the cloying nut character persists. Clean but empty in the finish.

Notes

An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams per serving, this product costs approximately 13 cents per serving. Oddly, in the world of supermarket coffee, “classic” is code for a medium-roasted coffee loaded with poor-quality coffees of the Robusta species. Most likely the Robusta coffees in this sample were steamed to neutralize taints before roasting, accounting for the neutral, grainlike character of the cup. Nescafé, of course, is a brand of the Nestlé Corporation. For more information visit www.nescafe.com. Visit http://www.nescafe.com for more information.

Who Should Drink It

Postum drinkers who want some caffeine.

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This review originally appeared in the March, 2011 tasting report: Instant Coffees and Starbucks VIA: Beyond Bad

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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