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86

Peet's Coffee & Tea

Cafe Domingo

Roaster Location: Berkeley, California
Coffee Origin: Latin America.
Roast Level: Medium-Dark
Agtron: 45/52
Est. Price: $11.99/12 ounces
Review Date: February 2012
Aroma: 8
Acidity: 7
Body: 7
Flavor: 7
Aftertaste: 7

Blind Assessment

A straightforward, rather plain coffee. Most complex in the sweet, gently pungent aroma: raisin, cedar, dark chocolate. Sweet-toned but subdued acidity; slightly lean mouthfeel. The attractive aromatics persist but simplify in the cup and finish.

Notes

One of two brand-complicating medium-roasted blends introduced in 2011 by Peet’s Coffee, hitherto famous for its commitment to a pungently rich, dark-roast style. This blend, described on the bag as “Smooth, Balanced and Medium-Bodied,” is named for Domingo Avenue in Berkeley, California, the lovely little shopping enclave where Peet’s opened its third location in 1980. Visit www.peets.com or call 800-999-2132 for more information.

Who Should Drink It

Those who find directness and simplicity a virtue.

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This review originally appeared in the February, 2012 tasting report: Benchmarking the New Starbucks and Peet's Medium Roasts

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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