Moka Joe Coffee
|Roaster Location:||Bellingham, Washington|
|Review Date:||September 2007|
Blind Assessment: Deep, gently charred tones in the aroma are complicated by semi-sweet chocolate, low-key fruit and distinct floral top notes. In the cup medium-bodied but pleasingly bananaish in mouthfeel, with a continued gently charred, deeply roasty character. The floral notes dissipate but the fundamental chocolate-banana-toned fruit persists into the slightly tight finish.
Notes: This Bolivia coffee is produced by small-holding farmers and is certified organically grown and apparently Fair Trade certified, meaning it was purchased from small-holding farmers at a "fair" or economically sustainable price. Certainly the bag copy pulls out all the stops: "100% Organic, Fair-Trade, Shade Grown, Bird-Friendly." Nine certification and membership seals appear on the side of the package, including the seal for TransFair USA, the American certifier representing the Fairtrade Labeling Organizations International (FLO). Visit
Who Should Drink It: All-around idealists who enjoy a bit of char in an essentially sound, sweet coffee.
This review originally appeared in the September, 2007 tasting report: Fair-Trade Coffees: The Controversy and the Cup