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90

Eight O'Clock Coffee

100% Colombian Whole Bean

Roaster Location: Montvale, New Jersey
Coffee Origin: Colombia.
Roast Level: Medium
Agtron: 53/64
Review Date: October 2008
Aroma: 8
Acidity: 8
Body: 8
Flavor: 8
Aftertaste: 7

Blind Assessment

A classic morning cup. Delicate but lush, crisp yet voluptuous, with cherryish fruit and hints of chocolate and tart orange carrying from aroma through finish. Balanced and well-integrated acidity, medium weight but silky mouthfeel, clean, lingering finish with a slight walnut-like astringency in the long.

Notes

Recommended retail store price is $5.64 per 12-ounce valve bag, an equivalent of $7.52 per pound. Eight O'Clock coffee originated with the A&P supermarket chain in 1919, and is one of America's most long-lived and traditional coffee brands, offering whole-bean, all-Arabica coffee in retro-looking bags at prices that come close to competing with cheap, robusta-heavy canned blends. In 2005 Eight O'Clock was acquired by Tata Coffee, a well-managed, vertically integrated Indian coffee growing, exporting, roasting and retailing company. Visit www.eightoclock.com or call 800-299-2739 for more information.

Who Should Drink It

As we tasted it, a traditional breakfast cup that both lives up to and transcends its venerable brand. Given the volume and anonymity of coffee needed to fill the Eight O'Clock 100% Colombian bags over the course of a year, some variation on the profile described here should be expected.

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This review originally appeared in the October, 2008 tasting report: The Budget Aficionado: Top Value Single-Origin Coffees

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About the Author: Kenneth Davids

Kenneth Davids is editor, chief writer and co-founder of Coffee Review. His latest book, 21st Century Coffee: A Guide is an unprecedentedly thorough survey of specialty coffee in all of its aspects, authoritative yet engaging. He has been involved with coffee since the early 1970s and has published three earlier books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies in five editions.

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