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73

Trader Joe's

100% Colombia Instant Coffee

Roaster Location: Monrovia, California
Coffee Origin: Colombia. All coffee of the Arabica species.
Roast Level: NA
Agtron: 0/0
Est. Price: $2.99/3.5 ounces instant
Review Date: March 2011
Aroma: 4
Acidity: 4
Body: 7
Flavor: 4
Aftertaste: 4

Blind Assessment

Steamed wood (boiling water poured on board), caramel and a hint of dark chocolate in the aroma. The acidity hints at brightness, but lapses into a dull bitterness as the cup cools. Lightly syrupy mouthfeel. Boiled, or maybe burned, wood in the cup, rounded by caramel and the barest suggestion of dark chocolate. Sweet in the finish though quite astringent.

Notes

An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams per serving, this product costs approximately 9 cents per serving. Trader Joe’s is an innovative discount gourmet and natural foods supermarket chain with stores in over twenty states. Visit www.traderjoes.com for more information. Visit http://www.traderjoes.com for more information.

Who Should Drink It

Good price for a slightly less offensive instant than most.

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This review originally appeared in the March, 2011 tasting report: Instant Coffees and Starbucks VIA: Beyond Bad

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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