Blind Assessment: Low in acidity, with a sweet, mildly fermented fruit that struck me as a bit too cloyingly sweet (banana-ish fruit, cut flowers past their prime) in the aroma, but cleaner and more attractive in the cup (banana, slightly fresher flowers, syrupy mouthfeel) and especially in a rich, fruity, if mildly astringent finish.

Notes: This Colombia coffee was produced by some of the 600,000-plus members of the National Federation of the Coffee Growers of Colombia, an association of mostly small-holding Colombian growers whose reliably good-quality coffee, community support programs and sophisticated marketing campaigns around the Juan Valdez symbol together constitute one of the great successes of coffee history. That said, this is not a classic Colombia but an interestingly flawed version that also happens to be a remarkable bargain. At Costco in Northern California, $7.99 per 48-ounce can ground, or 16 cents per ounce. Costco is a membership-only wholesaler and retailer with stores in most areas of the United States. Visit www.costco.com for more information.

Who Should Drink It: A lushly sweet, low-acid coffee with the character of mildly fermented bananas at a bargain price. You know who you are.