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72

Yuban

100% Arabica Instant Coffee

Roaster Location: Northfield, Illinois
Coffee Origin: Colombia. All coffee of the Arabica species.
Roast Level: NA
Agtron: 0/0
Est. Price: $8.27/8 ounces instant
Review Date: March 2011
Aroma: 4
Acidity: 4
Body: 7
Flavor: 3
Aftertaste: 4

Blind Assessment

In the aroma caramel and wet burned wood notes. Muted but heavy, bitterish acidity; lightly syrupy mouthfeel. Woody with less burned sensation in the cup, with a caramel and perhaps prune-toned sweetness. The finish is woody, bitter and astringent, with only the slightest hint of caramel sweetness.

Notes

An instant coffee evaluated as mixed in proportions of 2.5 grams to 150 ml or 5 ounces of hot water. Assuming a larger cup size and a more generous 3 grams per serving, this product costs approximately 11 cents per serving. Yuban is a brand of Kraft Foods. Visit www.yuban.com for more information. Visit www.yuban.com for more information.

Who Should Drink It

Not good, but not the worst of the instants on the shelf.

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This review originally appeared in the March, 2011 tasting report: Instant Coffees and Starbucks VIA: Beyond Bad

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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