Proper Aroma/Flavor profiling is all too often neglected in Coffee. Coffee Aromas/Flavors are essential to understanding and appreciating coffee. As in wine, coffee gets its aromas or flavors from the soil and the climatic environment in which the coffee plant grows. The coffee variety (genetic) and the method in which the green coffee was processed also contribute to the aromas/flavors. Like
Industry Issues and News
Quality: Passion, Process or Both?
The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. I find I need to parse this lengthy and loaded sentence in order to comment on it. Quality in coffee is a multifaceted thing, in large measure because of
Regardless of Size, Only the Passionate Rule
The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. Neither size nor technical sophistication assures quality. Only the obsessive and unrelenting commitment of a company’s leadership assures a
