• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Coffee Review

The World's Leading Coffee Guide

Advanced Search

  • Reviews
    • Latest Reviews
    • Top 30 Coffees of 2024
    • Top-Rated (94+)
    • Espressos
    • Best Values
    • Taiwan Coffees – 台灣送評的咖啡豆
    • Single-Serve Formats
    • Reviews by Country of Origin
    • Reviews by U.S. City
    • Green/Unroasted
    • Advanced Search
    • Equipment Reviews
  • Reports
    • Latest Reports
    • Africa
    • Americas
    • Asia-Pacific
    • Espressos
    • Annual Top 30
    • Processing Method
    • Social/Environmental
    • Tree Variety
    • Blends
    • Equipment
  • Equipment
    • Equipment Reviews
    • Equipment Reports
  • Journal
    • 2025 Editorial Calendar
    • Top 30 Coffees of 2024
    • How Coffee Review Works
  • About
    • Our Story
    • Kenneth Davids
    • Our Team
    • Our Advertisers
    • Learn
      • Interpreting Coffee Reviews
      • Reference
      • Glossary
    • Contact Us
  • Trade
    • 2025 Editorial Calendar
    • Becoming an Advertiser
    • 2025 Media Kit
    • Campaign Package Deals
    • Getting Coffees Reviewed
    • Quoting Reviews
    • Award Certificates
  • 中文 – Chinese
    • 評介和獎章宣傳使用條款
    • 台灣送評的咖啡豆
    • 如何將您的咖啡送評
    • “行銷攻略” 促銷活動

Shop for top-rated coffees at Durango Coffee Company

Shop for Top-rated coffees at Barrington Coffee Roasters

Shop for top-rated coffees at Kakalove in Taiwan


Boomeranging to Super Light Roasts

June 1, 2010 by Kenneth Davids

It occurred to me again as we were cupping five beautiful single-origin samples from two of the leading new-paradigm roasting companies (call them third wave , fourth wave – whatever wave we’re on now) that some of these exciting, ground-breaking roasting companies may be edging toward, well, too light a roast.

What an irony – even five years ago in the San Francisco Bay Area, where I live you – literally – could not buy a medium roast coffee of any distinction, aside from a few selections at Whole Foods Markets. You could of course buy dark roasts, good ones. And you could buy even darker roasts – some of which were good – and you could buy a whole lot of really dark roasts, most of which were not good at all.

But it almost seems as though some of the new paradigm roasters are doing the same thing the dark roasters did, but in reverse. Perhaps they are allowing their roasts to creep lighter as their palates grow accustomed to the lighter style. When the trier is hopping and they are at the edge of doubt, perhaps they get in the habit of erring on the light side rather than on the dark.

At any rate, getting back to these five splendid coffees (none from a San Francisco Bay Area roaster by the way): The green coffees were so fine, so distinctive in character, that light-roasted, medium roasted, or almost any roasted except French they would impress and attract a high rating.

Nevertheless, I had the feeling that at least two of them would have shown better at a just slightly darker roast. By slightly darker, I mean slightly – just enough to round and consolidate the flavors a bit more and eliminate any grassy edge to the flowers or grainy edge to the sweetness.

They still were terrific coffees just as they were – all the fresh, honeyish sweetness and complex aromatics intact. But I wonder whether they would have been even more exciting had the roaster hovered over the trier just a few seconds longer.

Filed Under: Journal

About the Author: Kenneth Davids

Kenneth Davids is editor, chief writer and co-founder of Coffee Review. His latest book, 21st Century Coffee: A Guide is an unprecedentedly thorough survey of specialty coffee in all of its aspects, authoritative yet engaging. He has been involved with coffee since the early 1970s and has published three earlier books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies in five editions.

Primary Sidebar

Shop for top-rated coffees at Durango Coffee Company

Shop for Top-rated coffees at Barrington Coffee Roasters

Shop for top-rated coffees at Kakalove in Taiwan

Become an advertiser

Get Coffees Reviewed

Connect with Us

Sign Up for Our Free E-Newsletter

Enter your email address below to receive our free e-mail newsletter
  • Coffee Reviews
  • Tasting Reports
  • Reference
  • Glossary
  • Please Support Our Advertisers
  • Contact Us
  • Journal
  • Kenneth Davids
  • Interpreting Coffee Reviews
  • Roast Definitions
  • Caveats about Coffee Ratings
  • Editorial Calendar
  • Getting Coffees Reviewed
  • Advertising Opportunities
  • Quoting Reviews
  • Copyright
  • Terms of Use
  • Privacy Policy
  • Site Security

Copyright © 2025 Coffee Review. All Rights Reserved.