Blind Assessment: A simple roasty earthiness in the aroma, with hints of baking spices and wood. Soft acidity, with a full, yet slightly lean body. Nuttiness emerges in the cup with more earthy tones and a hint of cocoa. A roasty finish, with a hint of bitter-nut astringency.

Notes: Available at $7.99 per valve-topped 14-ounce fiberboard can, an equivalent of $9.13 per pound, at most Trader Joe's outlets. Certified organically grown and Fair Trade, meaning this coffee was purchased from small-holding farmers at a "fair" or economically sustainable price. Trader Joe's is an innovative discount gourmet supermarket chain currently with stores in over twenty states but with no mail order. Visit www.traderjoes.com for more information.

Who Should Drink It: Basic Sumatra character, with respectable social and environmental credentials.