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89

Peet's Coffee & Tea

Major Dickason’s Blend

Roaster Location: Berkeley, California
Coffee Origin: Not disclosed.
Roast Level: Very Dark
Agtron: 28/37
Review Date: March 2009
Aroma: 8
Acidity: 7
Body: 8
Flavor: 8
Aftertaste: 8

Blind Assessment

Round aroma: roasty, chocolaty and herbal, with soft hints of fruit. Smooth, creamy mouthfeel and flavors of cocoa, cedar, toast, earth, perhaps grapefruit. Long finish, with lingering notes of sweet aromatic wood.

Notes

Legend has it that this blend was named after a customer of the late Alfred Peet, the company founder and one of American specialty coffee's pioneers. Peet's is now a publicly traded corporation that so far has managed to maintain its essential identity during a slow, careful expansion from its intensely loyalist base in the San Francisco Bay area. Peet's signature, very dark "deep" roast is often imitated but less often duplicated. Visit www.peets.com or call 800-999-2132 for more information.

Who Should Drink It

Dark roast aficionados in pursuit of a pungent but smoothly full-bodied cup.

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This review originally appeared in the March, 2009 tasting report: San Francisco Bay Area Coffees: Dark and Beyond

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About the Author: Ron Walters

Ron Walters, co-founder of Coffee Review, manages business operations, including CoffeeReview.com, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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