By December 9, 2014 Read Article
Map of Seattle

Starbucks: Judging Reserve and Reserving Judgment

The recently debuted Starbuck’s Reserve Roastery in Seattle is garnering a lot of attention.  Starbucks describes their new venture as an “Immersive Combination of Cafe, Roastery, and Restaurant” that offers the”Rarest of Coffees from Around the Globe, Roasted to Perfection.”

Roast Magazine and Daily Coffee News have published a couple pieces about it:

Inside Starbucks’ New Reserve Line HQ, A Shrine to Company and Coffee

Opinion: Starbucks’ Upmarket Model and the Big Business of Little Bars

Lots of folks will shoot down the concept and store just because it’s Starbucks… you know, the “dark side” or “evil empire,” the epitome of all things bad about big corporations.  The wolf is donning sheep’s clothing, posing as an elite roastery and cafe, preparing to devour small, upscale roasters and cafes around the country.

We certainly cheer for the small guys too.  But, we don’t see Starbucks as inherently bad.  At Coffee Review, we blindly and objectively evaluate and rate coffees based on their merits.  We’ll reserve judgment on Starbucks’ Reserve until we can actually cup their coffees.

In the meantime, if you’re interested on how Starbucks coffees have fared in blind cuppings at Coffee Review, read our blog post from October:

How Does Starbucks Rate?

Posted in: Coffee News

About the Author:

Ron Walters, co-founder of Coffee Review, manages business operations, including, marketing, and social media. He conceived of and helped pioneer the development of 100-point reviews in the specialty coffee industry. For the past twenty years, he has been engaged in strategy, marketing, and management of specialty food and beverage businesses.

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