By February 28, 2003 |Reviews Tasting Report

Roasters’ Choices

After having cupped excellent reader-nominated coffees for the last two issues of Coffee Review, I
thought it might be a good idea to give the professionals who actually buy the green beans and
roast them a shot at picking the coffees for a review, unhampered by the usual theme-oriented
restrictions — this month we are reviewing Guatemalas, this month breakfast blends, and on into
the Coffee Review sunset.

What would happen if the roastmasters and green coffee buyers were simply asked for
their best, regardless of origin or theme?

What happened was a particularly impressive collection of coffees. Without a doubt the
thirty or forty samples chosen without limitation by green buyers, roastmasters and directors of
coffee collectively were considerably more exciting than any of the sets of coffees I’ve solicited
by theme or origin.

In fact, I was sent considerably more impressive coffees than I could manage to fit into a
review. I ended by writing about those that came off the table with scores of 86 or higher, but
several with slightly lower scores were almost as impressive as some reviewed here.

Kenyas and Galapagos Bourbons

Among single origins, Kenya attracted the most representation, with three examples. I chose two
of the three from this perennial insiders’ favorite, one displaying an austerely acidy version of the
Kenya fruit and another that displayed a sweeter and more floral version.

Several roastmasters and green buyers submitted samples of “partnership” coffees,
coffees that represent an ongoing relationship between roasting company and growers from a
particular farm, mill, or cooperative. Among them, the most unusual was an offering from a farm
in the Galapagos Islands of Ecuador roasted by Flying Goat Coffee of Healdsburg, California.

Rather than simply constituting another coffee curiosity, the Galapagos turned out to be
as interesting and distinctive in the cup as it is in its geography. Its cup character would seem to
derive from the heirloom Bourbon variety of arabica, a classic cultivar once widely planted
throughout Latin America and now growing rare owing to its susceptibility to disease and other
agricultural drawbacks. Perhaps because the remote island location has protected the trees from
the diseases that have killed Bourbon trees elsewhere, the crop is apparently entirely from very
old, well-established Bourbon trees. The age of the trees may be responsible for the very
pronounced Bourbon character, a character that is as memorable as it is difficult to describe. Here
is my best shot at description as it appears in the review: “… a dry fruit character that suggests
wine at one moment, at another tart berries, at another pipe tobacco, at still another a roasty but
sweet chocolate.”

Dark-Roasting and Peet’s Coffee & Tea

Also represented here are two coffees from Peet’s Coffee & Tea in California, chosen from four
sent me by Peet’s longtime green buyer and coffee leader Jim Reynolds. Peet’s not only helped
reinvent specialty coffee in America thirty some go, it also flat-out invented the now widespread
practice of bringing all coffees, regardless of origin, to a rather extreme dark roast.

Thereby setting up an ongoing, three-decades-and-counting battle between advocates of
medium roasts and dark roasts. I regularly am savaged by Internet communications from
proponents of both camps, those who think I am biased against dark roasts and those who think
I am too soft on them.

What neither seems to grasp is that it may be possible to distinguish between quality of
dark roasts, between those that, on the one hand, are thin-bodied, taste like a sodden burned-out
building, and which totally extinguish any characteristics whatsoever of the original green coffees,
and dark roasts that are full, sweet, roundly roasty without burned bitterness, and which
preserve at least hints of the character of the original green coffees.

As I have observed before, dark roasts of the latter, round and sweet kind are difficult to
bring off. The target for roasting success is much narrower than with medium or moderately dark
roasts. Plus, roasters need to be very disciplined about roast color, and gauge it either by cupping
or by machine reading with an Agtron color reader. It is very, very difficult for the human eye to
distinguish between beans brought to an M-Basic Agtron reading of 30 and those brought to a 18,
even though the difference in how the two taste will be dramatic. Done right, the 30 has the
potential to be roasty tasting but full-bodied, sweet and complex, whereas the 18 will end up a
bit thin in body and anonymously burned in flavor no matter how well the roast is managed.

As Often Missed as Hit

And, if the dark roasts from American roasters I have been cupping over the past five years are
any indication, the roasty-but-round-and-sweet target is as often missed as hit. I have reviewed
some excellent dark roasts from a variety of roasting companies over the years, but all too often I
end up with three or four per cupping that are thin-bodied and sharply burned at best, repulsive
and rubbery at worst. I can only conclude that many roasters simply don’t cup their own coffees
with any consistency, or they would never send out to a reviewer the monotonously thin, burned
ultra-dark roasts I often receive.

Which returns us to Peet’s, which arguably comes closest among larger American roasting
companies to consistently hitting the full, sweet, complex target with dark roasts. I think this
success has to do with a long, uninterrupted roasting tradition based on rigorous apprenticeships,
with regular and obsessive tasting of all roast batches, with the use of an Agtron machine to
analytically confirm roast color (yes, Peet’s does use one), and with careful selection of green
beans that can stand up to a very dark roast without completely losing character.

But the very difficulty of the dark-roasting project is highlighted by the fact that, at least
based on my sporadic tasting, Peet’s still does not always hit the roasty-but-sweet-and-full dark-
roast bulls eye. I have cupped and decided not to review three Peet’s coffees for the recent
readers’ choices reviews because they were OK, better than their counterparts from Starbucks,
for example, but not exceptional. In these cases the main problem seemed to be that the green
coffee was not sturdy or distinctive enough to stand up to the dark roast, which meant the
coffees ended up just a bit flat in range and astringent in finish.

Try It Yourself

The two Peet’s blends I review here did hit the bell quite resoundingly for me, however. For
readers who are still curious about what I am carrying on about here in regard to the distinction
among dark roasts, I suggest you immediately order one of these coffees from the Peet’s website
and drink it next to a couple of other ultra-dark roasts available in your area. I’d be curious to
hear from any who try this experiment and want to share the results with me. It could be you are
fortunate, and your local dark roasts also are full, round, and complex. Or perhaps your taste
differs from mine, and you prefer a dark roast with a more dominating burned bitterness.

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Posted in: Cupping with Ken

About the Author:

Kenneth Davids is a coffee expert, author and co-founder of Coffee Review. He has been involved with coffee since the early 1970s and has published three books on coffee, including the influential Home Roasting: Romance and Revival, now in its second edition, and Coffee: A Guide to Buying, Brewing and Enjoying, which has sold nearly 250,000 copies over five editions. His workshops and seminars on coffee sourcing, evaluation and communication have been featured at professional coffee meetings on six continents.

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