Blind Assessment: Roundly and richly smoky, with charred wood and walnut notes and faint hints of flowers, chocolate and perhaps, not unpleasantly, rubber. Dullish acidity; full but slightly rough-textured mouthfeel. Chocolate and charred wood carry into a sweet-toned but drying finish. Notes: Puroast claims that its extremely slow roasting process in a sealed drum results in "50% lower acidity" producing a "Stomach Friendly Coffee." "Feel better not bitter," reads the trade-marked slogan. The website suggests that the 50% figure is based on measurements of quinic acid, a substance created by the transformation of chlorogenic acids during roasting, and associated with bitter and sour sensations. Puroast is a long-established company selling its super-slow-roasted coffees through Walmart, natural foods stores and its website. Visit www.puroast.com or call 877-569-2243 x 101 for more information. Who Should Drink It: Those acidity-avoiders who can put up with a smoky, dullish, though reasonably nuanced and full-bodied cup with very low, measurably low, acidity. |
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