Blind Assessment: Softly bittersweet with molasses and woody nut notes that with imagination could suggest chocolate. Silky to syrupy mouthfeel and a simple, woody but rich finish without distracting astringency. The woody flatness intensifies a bit as the cup cools and the aromatics fade, but still a remarkably balanced and satisfying blend at a remarkably low price. Notes: This coffee is Fair Trade certified, meaning it was purchased from small-holding farmers at a "fair" or economically sustainable price. At Sam's Club in Northern California, $6.88 per 39-ounce can ground, or 18 cents per ounce. Sam's Club is a membership-only retailer and wholesaler with more than 580 locations in the United States, over 100 abroad and a robust web presence. Visit www.samsclub.com for more information. Who Should Drink It: An everybody-wins coffee, with growers benefiting from the minimum Fair-Trade price and penny-conscious consumers from a decent if simple coffee at an extremely low retail price. |
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