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Coffee Rating Caveats
We need this section because evaluating coffees
has very different implications from evaluating wines, beers or
cigars.The reason: Coffee is a continually changing collaboration
rather than a fait accompli in a bottle or box. Good wines get
put in bottles in the winery, usually by the same people who grow
the grapes and produce the wine. Although wine changes while inside
the bottle, that change is reasonably predictable. On the consuming
end, all that needs to be done to enjoy a wine is to properly
store the bottle, open it, pour the wine (in some cases after
a proper interval), taste it, then carry on about what you're
tasting.
Coffee, on the other hand, is subject to a globe-spanning
sequence of operations by a succession of people stretching from
grower to consumer-brewer, people who live in different parts of
the world and don't even know one another's name, much less work
at the same winery.
The whole thing is kicked off by someone who grows and picks the
coffee fruit. A second party (usually) buys the fruit and removes
the soft, fruity parts from the seeds, then dries the seeds (now
called beans), two steps together known as processing and both crucial
to the ultimate quality and character of the coffee.
The processor usually sells the dried beans to a third party, the
exporter. The exporter may blend beans from different processing
mills before bagging and shipping them. He even may do exotic things
to the beans, like aging or monsooning them.
A fourth party imports the coffee into the consuming country, though
in most cases he spares it any further manipulation, confining himself
to passing judgment on it and selling it to a roaster.
At this point the coffee is subjected to perhaps the single most
influential act of all: roasting. The roaster also may blend beans
from a variety of crops and regions.The retailer (by my count we're
now on our fifth active collaborator) performs a simple but very
significant service: handling the coffee sensibly and selling it
before it gets stale.
Finally, the consumer (the sixth actor in the coffee drama) buys
the coffee, grinds it (usually), and finally produces an actual
beverage. But we're not even finished here, because the friend the
consumer/coffee brewer just invited in to share this meticulously
grown, processed, roasted, blended, and brewed coffee may be moved
to dump an ounce or two of white liquid into it, not to mention
a spoonful of one of seven or eight different possible sweeteners,
all with differing effects on the final beverage ...
Thus, by the time it is drunk, a coffee has been subject to at least
seven momentous processes carried out by seven potentially unrelated
parties resident in anywhere from two to four parts of the world.
Coffee is not bottled or boxed. It's not just bought, opened and
drunk. It's a multicultural, transoceanic, culinary work-in-progress.
Which is why I like writing about coffee, a beverage that lives
and changes and lets everyone from grower to consumer to step up
and take a creative whack at it.
But beware of buying coffee simply by name instead of taste. Because
next year's Clever-Name-Coffee Company's house blend may be radically
different from this year's blend, despite bearing the same name
and label. The particularly skillful coffee buyer or roaster who
helped create the coffee you and I liked so much may have gotten
hired elsewhere. Rain may have spoiled the crop of a key coffee
in the blend. The exporter or importer of that key coffee may have
gone out of business or gotten careless. And even if everyone (plus
the weather) did exactly the same thing they (and it) did the year
before, the retailer this time around may have spoiled everything
by letting the coffee go stale before you got to it. Or you may
have messed things up this year by keeping the coffee around too
long, brewing it carelessly, or allowing a friend to pour hazelnut
syrup into it.
Everything that appears on this site is merely a starting point
for experiment and dialogue, no more.
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