Industry Issues and News

The Complexity of Coffee: Aroma Profiling Isn’t Just for Wine

The Complexity of Coffee: Aroma Profiling Isn’t Just for Wine

Proper Aroma/Flavor profiling is all too often neglected in Coffee. Coffee Aromas/Flavors are essential to understanding and appreciating coffee. As in wine, coffee gets its aromas or flavors from the soil and the climatic environment in which the coffee plant grows. The coffee variety (genetic) and the method in which the green coffee was processed […]

By December 30, 2011 Read Article
Quality: Passion, Process or Both?

Quality: Passion, Process or Both?

The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. I find I need to parse this lengthy and loaded sentence in order to comment on it. Quality in coffee is […]

By July 25, 2011 Read Article
Regardless of Size, Only the Passionate Rule

Regardless of Size, Only the Passionate Rule

  The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. Neither size nor technical sophistication assures quality. Only the obsessive and unrelenting commitment of a company’s leadership assures a steady […]

By July 25, 2011 Read Article